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Sustainability for All

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Industry Collaboration

HOK and Shaw Contract
HOK and Shaw Contract

How can product manufacturers, designers and builders partner to support health, well-being and equity?

In this chapter, Tim Conway, vice president of sustainability for Shaw Industries, talks about Shaw Contract’s holistic approach to sustainability. The flooring manufacturer prioritizes material health, circular economy, carbon impact, and diversity, equity and inclusion.

Through partnering with companies like HOK, Shaw has reclaimed and recycled nearly 1 billion pounds of carpet through the re[TURN]® Reclamation Program and made it easier for designers and contractors to choose products that are healthier for people and the planet.

Shaw Contract’s Cradle to Cradle Approach

"For the past 20 years, Cradle to Cradle has been our north star." — Tim Conway, VP of Sustainability, Shaw Industries

Designing for a Circular Economy

"It has been said over and over again—we really need to knock down the silos." — Max Driscoll, Sustainable Design Leader, HOK

Sustainability in Interior Design

"My challenge to all of us is, how do we simplify this? There are perceptions that sustainability might cost too much, or not perform as well or take longer to speed to market. But I think we've got to change our values." — Tim Conway, VP of Sustainability, Shaw Industries

Partnering on Sustainability

"When we're asking people to do things slightly differently than they've done them before, it's important to simplify it as much as possible into the workflow. That is why partnerships like the one with HOK and Shaw are really important." — Max Driscoll, Sustainable Design Leader, HOK
Norfolk Southern's Healthy HQ
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